How the client benefitted
Win more valuations through focused marketing activity
Win leads faster through targeted marketing
Win more leads through digital marketing
Highly targeted marketing to win competitors unsold listings
Our strategy
Worked with a one branch agency to improve their marketing. They were doing a little bit of everything and wanted to know some technology to help, especially help with digital marketing. Upon chatting to the agent, it became apparent that they needed to think about the purpose of different types of marketing and focus their marketing on outcomes.
We reviewed the Kerfuffle estate agency marketing funnel framework (available to subscribers in the Kampus) and refocused the marketing efforts on the marketing that triggers the "book valuation" action. We agreed on the metrics that would tell us of success at this level.
We also agreed that once this "book valuation" marketing was great then we'd then move up the funnel to the "investigate local agents" stage to make this great too.
Simon Whale
MD & Founder
#CRM Systems / #Lettings / #Sales
I have worked in the property industry for over 20 years. CRM has been my life for the best part of 3 decades, which is a dubious bucket list claim! I am best known for my time as a Director at...View bio
