Meet the team

Who's
behind Kerfuffle?

Simon has been a mainstay in the CRM space for agency for the last two decades. He was previously a director at Reapit where he helped them become the market leading provider before selling the business in 2017.

In that time Simon has built strong relationships with suppliers and agents which secures the very foundation of Kerfuffle’s philosophy - 'bringing agents and suppliers together in a partnership that works for everyone'.

Simon Whale, Chief Kerfuffler & Founder

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Simon Whale

MD & Founder

There are far too many 'best-kept secrets' in this industry, so it's my aim no MY mission to make sure that the best agents have the best partners at their disposal for the best possible price....View bio

Richard Durrant

Commercial & Strategic Director

Teaboy to Managing Director to umm, umm Kerfuffler!! (Simon refers to me as ‘rent boy’ which he claims is due to my lettings background but I’m not convinced.) I have spent the past 24 years in the...View bio

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David Mintz

Revenue & Marketing Director

With over 24 years of experience at the coal face of the Estate Agency industry, and successfully being involved in running independent estate agencies in both London and Manchester, David is a...View bio

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Sarah Blair

Supplier Success Manager

Prior to joining Kerfuffle I worked for a leading EDM provider for seven years, working with many estate agents across all areas of email marketing. My official title when joining was Kerfuffle...View bio

Louise Johnson

Operations Manager

When I was 15 years old, I had work experience at my local estate agency and loved it so much that they offered me a full-time position once I left school. I’ve been in the property industry ever...View bio

Carly Knight

Agency Success Manager

My experience will be a little different to most in Property land! I started in the publishing industry in the '90s selling advertising across print media. At 19 years old, I was the youngest...View bio