Case study: supplier-integration marketing campaign
Coordinated a new campaign for a supplier that was launching a collaborative partnership with another supplier, so that on launch-day product reviews, showcases, webinars and testimonials gave agents confidence in the product, speeding up purchase decisions.
Case study: review management
Kerfuffle alerted the subscribing supplier to a negative review. Kerfuffle liaised with the agent and agreed on an action plan to resolve the issue. Rapid supplier implementation prevented customer defection.
Case study: reduce customer loss
Demonstrating the value of a supplier to the customer journey of a defecting agent that resulted in a big contract not being cancelled, staff training to improve usage, and improved customer satisfaction.
Case study: product design
Refined a supplier's product idea into a marketable product, creating a new income stream in the process. The deliverables included a project and specifications that ultimately reduced software development time.
Case study: product repositioning
Prevented a client from spending time and money on the development of a product that estate agents would not want. Repurposed the solution to fit the Vendor and Agent user journey. The solution is now fit-for-market.