How the client benefited
Super estate agent engagement on launch
Creating sensible noise while building up to launch created an engaged launch-day audience.
Kerfuffle's suppliers showcases, silver bullets and googlebox reviews created reusable content.
Feedback from trailist agents generated enhancements, reviews and testimonials.
Our strategy
Coordinated a new campaign for a supplier that was launching a collaborative partnership with another supplier client of ours.
Designed a multi-month process to generate interest in the solution, so that on launch-day product reviews, showcases,webinars and testimonials conveyed confidence to agents, speeding up purchase decisions. Promotion of the integration continued after the product launch.
To generate the testimonials and reviews for launch, the supplier was able to tap into Keruffle's trailblazer program, a collection of forward-thinking agents willing to trial new solutions, to beta-test the integration and get timely feedback on product improvements.
Our process resulted in both a better product and a better launch.
Sarah Blair
Group Operations Manager
Prior to joining Kerfuffle I worked for a leading EDM provider for seven years, working with many estate agents across all areas of email marketing. My official title when joining was Kerfuffle...View bio
