Case study: Win more MAs through marketing
Changed marketing strategy from a little of everything to a laser focus on the "book valuation" action. This agency's marketing now has a purpose beyond "advertise us". It also has metrics to know when they are successful, and an action plan for the future to expand marketing over time in a purposeful manner.
Case study: List properties quicker
Worked with a multi-branch agency, reviewing the steps from "signed agency agreement" to "live on property portals". Streamlined the processes by outsourcing the AML work and dropping printed brochures for modern digital alternatives, enabling properties to be live online on the same day.
Case study: Win landlords from other agents
Worked with a rural multi-branch agency to build their managed property stock. Defined a simple system that every branch neg could follow to track properties on the market and cross-reference them with known landlords. Defined a marketing schedule of regular light-touch non-sales contact targeting other agent's landlord to, over time, cause the landlord to question if they were with the right agent. Because of the light-touch helpful communication, Landlords proactively sought out the client-agency both on tenant churn and mid-term.
Case study: Reduce time spent dealing with tenants
Changed property management processes to ensure the team followed best practice and regulatory compliance. Introduction of simple yet comprehensive tick-sheets ensured staff knew step-by-step what they were supposed to do. Audits and quality-gate checks ensured the team did what was asked of them or underperforming team members quickly identified. By doing things right-first-time, rework was reduced.
Case study: Calculate the ROI of marketing
This agent believes that you cannot manage what you cannot measure. They felt that they should be able to track vendors, applicants, landlords and tenants from first lead to cash in the bank, calculate the banking that is earned from each marketing campaign, and thus derive the ROI of their marketing. Fortunately, one of our consultants has experience in setting this reporting up, and was able to help.
Case study: List properties quicker
Worked with a multi-branch agency, reviewing the steps from "signed agency agreement" to "live on property portals". Streamlined the processes by outsourcing the AML work and dropping printed brochures for modern digital alternatives, enabling properties to be live online on the same day.
Case study: World-class and future-proof website
The client was left with a multi-year implementation plan to develop a future-proofed lead-generating website.
Case study: Win vendors using social media
This startup agency desperately needed stock. We set up a process to identify any competitors stock that was out of the sole agency agreement period, and cross-reference these addresses with the agent's database of leads, to create Facebook audiences. We expect around 5% of their sold stock to come from this advertising channel.
Case study: Reduce time spent dealing with tenants
Changed property management processes to ensure the team followed best practice and regulatory compliance. Introduction of simple yet comprehensive tick-sheets ensured staff knew step-by-step what they were supposed to do. Audits and quality-gate checks ensured the team did what was asked of them or underperforming team members quickly identified. By doing things right-first-time, rework was reduced.
Case study: Win landlords from other agents
Worked with a rural multi-branch agency to build their managed property stock. Defined a simple system that every branch neg could follow to track properties on the market and cross-reference them with known landlords. Defined a marketing schedule of regular light-touch non-sales contact targeting other agent's landlord to, over time, cause the landlord to question if they were with the right agent. Because of the light-touch helpful communication, Landlords proactively sought out the client-agency both on tenant churn and mid-term.
Case study: Win more MAs through marketing
Changed marketing strategy from a little of everything to a laser focus on the "book valuation" action. This agency's marketing now has a purpose beyond "advertise us". It also has metrics to know when they are successful, and an action plan for the future to expand marketing over time in a purposeful manner.
Case study: Speed up tenancy renewals
Reduced workload and freed time through simple automation to process the 80% of tenancy renewals where the tenants choose to stay in the property.
Case study: Increasing lettings revenue without increasing your fee %
We recently were engaged with an agent to help increase lettings revenue, they were market leaders in the core area they traded, they had a very good ‘valuation’ to ‘let agreed’ conversion rate and they commanded a fee in line with their competitors. Whilst incremental gains on every metric will improve their results, they were looking for some ‘low hanging fruit’.
