3 CRUCIAL THINGS ESTATE AGENTS MUST DO WITH FACEBOOK ADS TO DOMINATE THEIR LOCAL PROPERTY MARKET

In today's digital age, social media and online advertising have become indispensable tools for businesses in almost every industry, and the property industry is no exception. As an estate agent or letting agent, if you're not leveraging these tools to their fullest potential, you're missing out on a massive opportunity to dominate your local property market. In this post, we'll discuss three crucial things you must be doing with your Facebook adverts to succeed in today's market.

Retargeting and Showing Adverts to Your Sphere of Influence:

Your sphere of influence includes all the data you hold, including past leads, valuations, and people who have done business with you before. These are the people who are most likely to recommend, refer, and do repeat business with you. Therefore, it's essential to show your adverts back to them regularly. You can do this by using targeted ads that promote market updates, listings, just sold properties, local community events, or highlighting the best things in your local community.

Retargeting is a powerful tool that helps you stay top of mind with your existing audience. By showing your adverts to people who are already familiar with your brand, you increase your chances of getting more referrals, repeat business, and sales. You can also use retargeting to show ads to people who have visited your website but have not taken any action yet. This way, you can remind them of your brand and encourage them to take action.

Building Your Leads:

In addition to retargeting, you also need to build your leads by getting your adverts in front of brand new, cold people. These are people who don't know you yet, but could potentially become your clients in the future. To build your leads, you can use online valuation tools, seller guides, landlord guides, and other similar resources to attract potential clients. The key to building your leads is to offer something of value in exchange for their contact information. For example, you can offer a free market report or a guide to buying or selling a property in exchange for their email address. Once you have their contact information, you can add them to your CRM, email lists, and eventually your sphere of influence.

Another way to build your leads is to run ads that ask very clever questions like, "Do you need to sell to purchase?" or "Do you own a property?" These questions can help you identify potential clients and start building a relationship with them.

Video Efforts to Build Massive Brand Awareness:

Video is a powerful tool for building massive brand awareness and positioning yourself as an expert in your local market. By creating high-quality videos that showcase your expertise and knowledge, you can attract potential clients and build trust with them over time.

Make sure to put the same videos back to your leads that you're generating and also back to your sphere of influence. This will help them become familiar with your voice and your brand, and they will see you as the expert for your local market. Over time, this will build trust, which is essential for converting leads into clients.

If you're not using Facebook adverts to their fullest potential in 2023, you're missing out on a massive opportunity to dominate your local property market. Facebook advertising is a powerful tool that estate agents and letting agents can use to dominate their local property market. Retargeting and showing adverts to your sphere of influence, building your leads, and video efforts to build massive brand awareness are three crucial things you must be doing with your Facebook adverts to succeed in today's market.

By leveraging these tools, you can stay top of mind with your existing audience, attract potential clients, and position yourself as an expert in your local market and by implementing the strategies outlined in this post, you can increase your chances of dominating your local property market and achieving your business goals.

Any questions on the content we covered in this post, please don’t hesitate to reach out, here to support your success.

Paul Long

The #1 Social Media Marketing Expert for Estate Agents In The UK

Find out how Paul can help your Estate Agency business here: https://www.kerfuffle.com/suppliers/paul-long-facebook-marketing-for-property-professionals