With a perfect storm of adverse market conditions looming, what can you do to inspire vendors to step inside?
Rising interest rates and a weakening economy often spell doom for the housing market. Between the recent interest rate hike and the likelihood of more to come, soaring inflation rates, a cost-of-living crisis and the war in Ukraine, vendors are being bombarded with a very negative outlook for the months ahead. Yet, despite this, the average cost of a home has risen for the tenth consecutive month, with the average property up 10.8 per cent on the same month last year*.
So, if this is the case, are we actually heading for a crash, or could we just be talking ourselves into one? With lots of property market noise and vendors bamboozled with a string of mixed messages, maintaining confidence to keep the housing supply buoyant has never been more critical. A new collaboration between market leading screen provider, Intouch Display, and award-winning market insights provider, Dataloft Inform, could offer the perfect solution to keep vendors coming through your door.
Visual impact
Intouch provides touch and non-touch display solutions that instantly improve an agent’s visual impact on the high street. Your business stands out night and day thanks to its ultrabright screens and bespoke content software. Digitising your window display, not only elevates your presence but offers a 24/7 conversation with the high street. That’s where Dataloft’s online platform can transform the information you provide on the screens, offering hyper-local sales and lettings stats alongside visually engaging market commentary. Its team of experts turn millions of property market records into stories, trends and insights.
The platform is packed full of relevant and interesting content which places your agency in the driving seat to control the property market narrative in your area. With more disparity across the nation than ever before, it has become less about the House Price Index averages and more about the real-life situation in your catchment. This new package not only increases your prominence on the high street but gives you an excellent opportunity to deflate the mass media hype, dispel the myths and reduce the subsequent and often unnecessary uncertainty. Your agency becomes the authoritative voice with precise, tailored local stats, allowing you to outpace the market with data-led intelligence.
"Maintaining confidence to keep the housing supply buoyant has never been more critical. Our focus has always been on delivering up-to-the-minute, ultra-high bright displays but also constantly looking at ways to innovate the content and make out clients’ lives easier."
Steve Blackaller, Sales Manager at InTouch Displays
Always on
Intouch provides software and hardware with incredible flexibility. It’s not a ‘one size fits all’ solution. Every element is designed with the agency to work for the specific needs of the agency. From fully managed software, updated in ‘real time’ by InTouch to offer the ultimate hassle-free window solution, to a InTouch screen functionality is tailored to the agent software management CRM that gives more control to the agent, there is a fully flexible solution to fit. As part of the package, Intouch also include a complementary graphics design service. Great to promote your USPs, it can also be used to create infographics or visualise your stats from Dataloft Inform, so you can regularly update your clients and prospective clients with engaging information.
The perfect partnership, the screen’s prominence and content’s relevance will provide that added validation and reassurance needed to encourage vendors who are deliberating about whether to risk putting their homes on the market in a time of uncertainty. Giving you that all-important competitive edge as the imbalance between supply and demand persists. Stakeholders feel that you are ‘always-on’ and vitally, putting them one-step ahead of the game. Multi-branch chains can really reap the benefits of this package. With widespread local information, they have a unique opportunity to become the voice of the region and create content that eclipses their individual competitors. The ultra-bright screens beaming from their windows consistently elevate their presence across the territory too.
Collaboration
On the relationship, Steve Blackaller, Sales Manager at Intouch Display commented, “For Intouch, collaborating with Dataloft Inform was a no-brainer. Our focus has always been on delivering up-to-the-minute, ultra-high bright displays but also constantly looking at ways to innovate the content and make our clients’ lives easier. Dataloft offers just that, transforming complex stats into engaging, significant and effortlessly digestible information. It’s all so relevant, intuitive and easy-to-follow.”
Rory Black, Director at Dataloft Inform added, “Our exciting new partnership with Intouch Displays allows us to utilise a new marketing channel to capture the attention of buyers and sellers. The quality of the Intouch digital screens is exceptional and allows our mutual clients to put our range of infographics and hyper-local market insights firmly in the spotlight. It’s a great opportunity to maximise the effectiveness of both platforms to propel our clients’ businesses forward.” Using the right technology and content to maximum effect unlocks more time for agents to provide that vital human touch and win listings.
Traditional marketing practices don’t keep track with the current market pace and the agents succeeding are those constantly thinking outside the box. With the Autumn selling period likely to be the next big test of the market, agents must look now at how they can promote vendor and buyer confidence to ward off a potential crash. Gaining listings will require more than an ability to present a property. Engaging with sellers before they’ve even considered going on the market is vital. With Intouch and Dataloft Inform combined, you can sell your agency’s strengths, alongside the truth about your local market, even when you’re closed.
The quality of the Intouch digital screens is exceptional and allows our mutual clients to put our range of infographics and hyper-local market insights firmly in the spotlight.
Rory Black Director, Dataloft Inform
To request a demo or discuss how you can benefit from an Intouch digital screen solution, click here.
*Halifax House Price Index April 22
