Property Marketing Agency, DCTR, is launching a new visual marketing platform this summer for agents and developers.
Currently in BETA, ‘The Studio’ is a creative hub for people in property. It will include a new version of Doctor Photo built from the ground up (made up of retouching, floor plans and virtual furnishing), combined with CGI, Graphic Design, DCVR & Video.
The platform will help agents unlock better property visuals and be creative with their property marketing without breaking a sweat. DCTR has produced a promotional video showcasing the platform.
Tom Durrant, Director of DCTR, said “as one of the original companies offering photo enhancing for nearly 10 years, we recognize there’s been relatively little technological innovation in this space compared to other PropTech. The Studio will be a creative space that’s built for the 21st Century, packed with a combination of market-leading tech, a huge breadth of creative products, and enhanced client service tools.”
DCTR is raising the game with turn-around times too, having already offered their Doctor Photo enhancements in a market-leading 2-hours guaranteed. The Studio will integrate Artificial Intelligence that can artwork ‘Instant-Facelifts’ in seconds, alongside their handmade edits, made by their team of artists.
The Studio arrives off the back of recent creative hires. Tom Durrant said “We’re famous for Doctor Photo and retouching remains the core of our business. However, over the last few years CGI & Design have fast grown to be half our business. Everything we design and build is bespoke, so this isn’t another do-it-yourself template platform. The Studio will include over 50 creative services and is literally an interface to our own Studio in Farnborough.”
DCTR rebranded from Doctor Photo in 2020 in recognition of their creative services beyond photography training and retouching. Doctor Photo became a sub-brand, specifically for retouching, floor plans and virtual furnishing. They are one of a handful of suppliers to be rated as ‘Exceptional’ for the last 4 years running at the EAMasters.
The Studio is currently in BETA with some of their current Doctor Photo clients and is due to be released this Summer. For a private demo before the release click here.
Visit the DCTR landing page for more information and to see reviews. Click here
