What separates top-performing estate agents from those struggling to win instructions?

 Consider this: 44% of reps stop following up after just one attempt, yet 80% require at least five follow-ups.

 That means countless opportunities are lost simply because agents don’t follow up enough. At the same time, generic, poorly timed, or repetitive outreach can turn a warm lead cold in an instant.

Follow up with precision

It’s important to take the uncertainty out of post-appraisal engagement by knowing exactly when a client is most likely to convert.

 “Instead of chasing every prospect blindly, agents can receive real-time alerts when a prospect engages with their digital proposal, revisits key details, or signals intent to move forward. That means no more missed opportunities and no more wasted time.” – Suzanna Mavity, Acaboom Sales Director

With instant notifications on mobile and email, agents know:

• When a client opens or reopens their proposal
• If they’ve signed their agency agreement
• When they request changes or further discussions
• This ensures follow-ups happen when the client is actively considering their decision—not too soon, not too late.

Priority Prospects: Know who’s ready to convert

Not all leads are equal.

Acaboom’s Priority Prospects ranks clients based on their likelihood to instruct, analysing multiple touchpoints such as:

• Proposal views and engagement
• Interaction with pricing and agreements
• Level of responsiveness to reminders

“Instead of working through a long list of prospects, agents get a focused list of top prospects who are ready to convert. This allows them to prioritise high-value opportunities, increasing win rates without increasing workload.” – Suzanna Mavity, Acaboom Sales Director

Smart reminders keep clients engaged

Most instructions are lost because clients simply forget to take action. Acaboom’s post-appraisal reminders keep deals moving by nudging clients who haven’t engaged with their proposal.

• Automated, polite reminders prompt action at key decision-making moments
• Customisable messaging ensures follow-ups feel personal, not pushy
• Increases engagement without requiring manual effort
• On-the-go updates for real-time negotiation

Nothing kills momentum like waiting on paperwork. With on-the-go updates, agents can update their digital proposal instantly—whether it’s a pricing adjustment or contract revision—so clients can instruct without delay. 

“Whether you’re in the office or on the move, you can update and finalise proposals in real time, ensuring no opportunity slips through the cracks.” – Suzanna Mavity, Acaboom Sales Director

Stop losing to timing

Acaboom ensures estate agents stay ahead of the competition—following up strategically, prioritising the right prospects, and winning more instructions.

These features are live within Acaboom’s platform.

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