As UK temperatures soared last week, property enquiry levels dropped, according to new statistics from a leading outsourced communications provider.
Data from Moneypenny – which helps estate agents and conveyancers to improve the customer experience through call answering and live chat technology – reveals that calls to estate agents on Monday 18 July dipped by 9% when compared with the previous four weeks.
Sharon Boyle, head of property sector at Moneypenny, said: “As temperatures spiked to some of the hottest on UK records last week, people were understandably distracted from property searches – providing a welcome relief to agents who were battling the heat.
“However, the fluctuation in call volumes also served as a reminder of the importance for agents to be prepared for ups and downs when it comes to communications. Of course, it’s crucial to have resource in place for busier times but the value of outbound support shouldn’t be overlooked. When faced with a quick dip in enquiries like this or more longterm challenges, such as lack of housing stock, connecting proactively with warm leads or previous customers can reap financial rewards for agents.”
Whether it's qualifying prospects, arranging viewings or valuations, following up on appointments, reaching out to historic customers or keeping in touch and maintaining relationships with existing customers, outsourced outbound calling support increases loyalty and is proven to drive new business.
Moneypenny currently supports 2,500 estate agents, commercial agents, housebuilders and housing associations across the UK, thanks to a dedicated team of property receptionists and has built an impressive reputation within the market.
Established in 2000, Moneypenny is the world's market leader for telephone answering, live chat, outsourced switchboard and customer contact solutions. In total, more than 13,000 businesses across the UK benefit from Moneypenny’s mix of extraordinary people and ground-breaking technology.
Click here to find out how Moneypenny can help your agency
