Award-winning property data and estate agent prospecting platform, Homesearch, has today unveiled a raft of unique data reporting features that are designed to give agents a major competitive market edge.
The four new mobile-first, interactive property report features have been developed using real user data from estate agents, homebuyers and sellers and have been introduced to meet agents’ evolving business needs and ultimately deliver more instructions.
With agents currently using the Homesearch platform seeing an average 1,100% return on investment (ROI), the new reporting features will enable it to stay on course to achieve 1,500% ROI for its subscribers by the end of 2022.
One of the most unique features of the reports is the ‘Dream Home Finder’, which gives agents’ clients the ability to search anywhere for properties that meet their exact needs, whether on or off the market. Not only does it allow agents to proactively find a dream home for their client but also generates a potential instruction that may have laid dormant.
The new dashboard functionality is also a property industry-first, giving agents a complete single view of their local market in terms of available stock, average values and estimated fees. The real-time view allows agents to see how many instructions are on their patch compared to how many are sold subject to contract, view the most active streets in their location and keep track of their market share versus their competitors. At the click of a button, it also allows agents to be more responsive and access specific information needed to answer detailed client queries.
Giles Ellwood, Homesearch CEO, commented: “These new innovative reporting features represent the most fundamental update to the Homesearch platform since our inception. It is the result of months of investment in product development and gathering feedback and data from estate agents, to understand what tools and insights they need to drive more qualified prospecting opportunities, valuations and instructions.
“We see these platform enhancements as invaluable to agents looking to steal a march on their competitors and drive business growth in tough market conditions where housing stock for sale remains extremely low. We’re proud to be introducing features that no other platform is able to provide – underlying our commitment to being the best estate agent prospecting tool on the market.”
Homesearch is the go-to prospecting solution for established market leaders such as Knight Frank, Hamptons and Kinleigh Folkard & Hayward and over 1,000 independent estate agents. For agents wanting further information or to demo the platform for free, visit Homesearch.co.uk.
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