Estate agents, do you want to create more content but don't have the time? Here's how to turn one blog post into seven social media posts!
You've written a great blog post and now you want to share it on your estate agent social media. But what do you do next? Do you post the link once and hope for the best?
There's a better way!
The key is to work smarter with the content that you already have access to.
Once you have your initial content (a blog post) you can repurpose it in a variety of different ways.
Don’t stare at a blank screen for hours, not knowing what to post on your social media pages, repurpose instead.
How do you repurpose a blog post?
A great way to repurpose your estate agent blog content is to publish the content in snippets of information, spread across a few days as part of your content marketing strategy. This is especially effective with blog posts that have a title such as ‘7 top tips…’ for example.
- Publish one tip each day, then at the end of the week you can publish the full article on your blog and link to it from your social media channels.
- Each snippet/tip can be made into a colourful graphic that is in-keeping with your company branding. It’s super simple for someone to scroll through their social media and read a graphic quickly, and it will grab the attention of your reader, bringing your page more engagement.
- Once you have your graphics made, you can schedule the posts to go live each day so that you are not having to manually post your content.
Making the graphics is even relatively easy as there are several websites that provide free graphic creation such as Canva.
The software lets you easily design, add fonts, colours and resize using drag and drop so it’s super easy to use. You don’t need to be a graphic designer and by inputting the exact colours for your agency, uploading your logo and a striking image to be used if you like, you can make sure each graphic is reinforcing your company branding, so that it is instantly recognisable in everyone’s newsfeed.
Not only does this method turn one estate agent blog post into at least seven estate agent social media posts, it will also break up the feed on your socials with colourful, useful information, making a change from the usual property listings that so many agents post.
The use of colourful graphics and engaging content like this will grab the attention of your followers and encourage awareness, ultimately helping you get more leads!
And all you need is one blog post per week to get started! That’s how to turn one blog post into seven social media posts!
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