Be the Abraham Lincoln of Estate Agency
I have a dream.
We will fight them on the beaches.
Despite everything, I believe people are good at heart.
Black Lives Matter.
Words have enormous power.
So why do many agents undervalue them?
Just look at how politicians have used them over the years to divide, terrify, inspire, unite, and motivate people.
A great example of this is Abraham Lincoln’s Gettysburg Address.
It was a short speech delivered during the American Civil War in 1863.
Its message echoes more loudly now than ever.
The address was a turning point in the Civil War as it moved, motivated, and re-energised the Northern states to fight on and be victorious.
Lincoln’s speech was under 275 words and less than two minutes long – roughly the same time as it takes to read this article.
The bloke who addressed the crowd before Lincoln spoke for two hours. His name and message were forgotten.
The best communicators can always do it concisely. Less is more.
As I said, words have power.
The power to create all sorts of action from the reader, listener, or viewer.
If choosing the right words can change history for both good and bad, what can they do for your agency?
Would your blogs be more exciting?
Will your vlogs be memorable?
Your email nurture campaigns more entertaining?
Your prospecting letters more effective?
Your website a tool to win hearts and minds, rather than just list properties?
Ultimately, the words your agency chooses will create the tone of voice your community hears when you communicate.
You can sound boring or interesting, snooze-inducing, or thought-provoking, selfish, or selfless.
It’s your choice.
Thanks for reading.
