As an estate agent, is lead generation a major challenge you face?
Generating leads is a common frustration, however, it's important to remember that not all leads are ready to become clients right away.
Some potential clients may be researching the property market or gathering information before making a decision in the future. That's why it's crucial to nurture all leads and provide value to prospective clients.
In doing so, you’ll keep your estate agency at the forefront of their minds and ensure they remain engaged, so that the transition from being a lead to being an opportunity happens organically.
Here are five ways you can use content to nurture estate agency leads.
1. Send Thank You Emails
This may appear obvious, but you should always nurture new leads with personalised thank you emails. If someone chooses to subscribe, ask a question, or download content from your site, they should immediately receive an email confirming their action and providing them with more information about what has just happened. This way they can be made aware of the other ways you and your estate agency can help them.
2. Send Weekly Digest Emails
You can use weekly digest emails (or newsletters) to continue building authority and keep your brand at the front of prospects minds.
Delivering an email that includes all the content you’ve published over the course of the week, and that highlights the most useful and important content with links back to your website, will make sure you’re top of mind when the time comes for your prospect to decide which estate agent is right for them!
3. Use Testimonials and Case Studies
One of the best ways to create trust in your estate agency is to add testimonials and case studies to your website and socials, highlighting the successes you’ve achieved for clients.
Positive social proof has been shown to be more effective when it comes to driving up conversions, with most consumers looking for product reviews and testimonials before making any kind of buying enquiry or purchase.
Testimonials and positive reviews will also help new prospects feel confident about contacting you, as they will know that there are people out there who have experienced a great service from you and your estate agency in the past.
4. Engage Through Social Media
The cornerstone of nurturing leads for estate agents is building up relationships, and this is where social media is a powerful tool. It’s important to show a human face behind your brand, and social media has become an important cog in this process. Social media allows you to engage directly with prospects and respond to their questions on the various social media platforms.
5. Publish Quality Blog Content
Your estate agency blog is your opportunity to really shine. It's the place you can showcase and share what makes YOU a property expert in your local area. Local market conditions are unique to where you live which will allow you to provide fantastic insights. By creating high quality, engaging content for your blog posts - which can be shared easily by others too - you're empowering clients with knowledge they didn't have before they consumed your content.
Who are Content For?
At Content For we know estate agents are busy people and don’t always have time to write content. That’s why we provide ready-to-go property and location relevant blog articles on-demand, leaving busy estate agents to do what they do best – focusing on growing their estate agencies. Content For’s expertly researched and written pieces allow estate agents to dominate their local markets and attract more clients.
Click here to find out how Content For can help your agency.
