Here is a thought leadership article fromStarberry

Are you ready to take your estate agency business to the next level? As of July 2022, Google My Business Mobile App will be replaced by Google Maps and Search. We know—it's a big change! But we're also so excited about the possibilities of this new platform for boosting local SEO for estate agents. 

Why? Because Google Maps and Search is a digital storefront—the perfect way to show off your brand and property services. 

Check out the top 3 takeaways for estate agents using Google Maps and Search.

• Turn your virtual storefront into a real-life destination, and that's what the property business is all about! 
• The ability to add photos and videos directly to your profile without having to use third-party software. 
• More room for information about your business by including links, phone numbers, addresses, opening hours and more.

Who is Starberry?

Starberry is a global digital agency with a core focus on offering effective lead generation campaigns with a healthy ROI to the whole property vertical.

When it comes to web designing lead-generating powerhouses, we can offer: Brand Strategy, Website and Web App UX Design, Web Development, Testing, Hosting and   Maintenance & Support services.

For many years Starberry has created healthy ROI strategies that support the whole property vertical. Understanding the keys to lead-generation for estate agents has let our experts maximise 100+  clients' ability to win instructions. Efficient & cost-effective  multi-channel strategies that handle:

• Branding
• Website design & development
• Content Marketing
• Video Marketing
• SEO Services
• Social Media marketing
• Email marketing
• Digital Advertising/PPC
• Live Attribution Reporting
• Data Dashboards
  
  

Click here to find out how Starberry can help your agency 

Will the change impact local SEO for estate agents?

Previously, with Google My Business (GMB), you could miss out on potential clients searching for local estate agents in your area. When you implement service listings in Google Maps and Search, unlike before, your business will be showcased with more impressive features like client reviews, images and directions to your office without having to navigate through time-consuming searches. This means there are greater chances of potential customers reaching out to you instantly.

How do estate agents make the switch?

You probably already know that we’re big fans of new tech upgrades and are delighted to share some essential tips with you on how to start taking advantage of the latest Google Maps and Search feature.

• Switch over your business listing to Google Maps and  Search
• Set up a store listing for your location(s)
• Add contact details (phone number, email address) for each location(s), so potential customers can reach out easily.
• Include impressive images for your office, your team and some great reviews from clients etc.
  
  

For more information about how Starberry can help your agency click here.