Here is a thought leadership article from Giraffe360
We have had a survey of recent homebuyers and estate agents commissioned. This article highlights changes in demand for virtual services and regional differences when it comes to selling property online.
Who is Giraffe360?
Giraffe360 offers market-leading visual content for agents, with a discount of up to 90% from the historic cost of property photography, floor plans and virtual tours / remote viewings.
With unrivalled quality in its combination of imagery and interactivity, Giraffe360 gives you and your clients the quality and consistency associated with a best-in-class agency - at a fraction of the price charged elsewhere for lower-quality photos and floor plans.
By simply switching to Giraffe360, you can win more business and generate higher fees at the same time as making significant savings in your core operation.
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A survey of 1313 recent homebuyers who have purchased within the last six months reveals that virtual tours continue to receive high levels of demand.
At the height of the pandemic, when social distancing and lockdown were in full swing, demand for virtual tours started to rise. As agents started to offer remote viewing options, this was initially seen as a temporary solution, until traditional in-person viewings could resume.
Our research found that 59% of all homes listed on the market with a virtual tour are already under offer, or have sold subject to contract.
But there’s a huge difference between regions in the UK.
Some 21% of properties listed in Middlesbrough are being marketed with virtual tours, making the North Yorkshire town the location with the highest availability of virtual tour listings.
In Liverpool, virtual tours account for 20% of all property listings, in Belfast, they total 19%, Huddersfield 19%, Leicester 18%, Manchester 17%, and Glasgow 15%.
The figures show that despite the high demand for online walk-throughs of properties, of all current homes listed for sale in the UK, only 4% are being marketed with the additional draw of a virtual tour.
This gap offers estate agents a huge opportunity to stand out from their competition, both in terms of winning listings initially, and selling it quickly.
Nottingham has the largest demand gap, with 84% of buyers wanting to see virtual tours, but only 10% of listings including them.
Click here to find out how Giraffe360 can help your agency
