As we all strive to navigate a new, more challenging property market, it’s perhaps never been more important to make the most of our leads.

When times are good, the focus is on prioritisation. There simply isn’t the time or the staff to chase every enquiry and so we tend to let ‘colder’ (or what we what we think are colder!) leads slip down the to-do list.

But as every agent knows, whether it’s old clients or lost instructions, there’s gold in every contact list. The trouble is finding it, and doing so in a way that’s cost-effective.

Why outbound calling?

When it comes to growing your agency, outbound calling is one of the oldest tools in the book. Whether it’s to follow up on appointments, qualify prospects or keep in touch with existing and historic customers, we all know it pays to pick up the phone. So why don’t we do it more? The reasons are often familiar…

Time – These days it’s rare that an agency has ‘spare’ resource. Great people are hard to come by and taking them on can be a big financial risk. We could of course work extra hours – more evenings and weekends – but that’s often not an option either, with precious leisure and family time already cut to the bone.

Poor or unpredictable results – Even when we can find the people to make calls, they might not deliver the hoped-for results. Outbound calling is a skill that takes time and dedication to master and it’s not for everyone. 

Space and tech – Without the right technology it can be almost impossible to get the best results from outbound calling and staff need a quiet space, away from distractions – something that can be a tough ask in a busy agents’ office!

Time to outsource

At Moneypenny, we employ a dedicated outbound calling team who specialise in getting the best results for our clients. Entirely UK-based, our outbound consultants are always friendly, professional and efficient. They’re 100% committed to the task, they know the best times to call and can advise on the best approach.

What’s more, you’ll get regular, detailed reports and you can expand or contract the service as required so you’re only paying for what you need, when you need it.

Who is Moneypenny?

As the call and live chat experts, Moneypenny is the #1 provider of tailored answering solutions to the property industry, supporting over 2,500 estate agents with their customer conversations. We give you your own receptionists from our specialist property team who get to know you and your agency, looking after calls and chats exactly as if based in your office. On hand whenever you need, they’ll ensure you deliver outstanding customer service and never miss an opportunity.

But don’t just take our word for it - check out our 5* Kerfuffle rating and reviews for yourself.