Here is a thought leadership article from Dezrez
There's never been a better time to get into the UK real estate market.
Propelled by the stamp duty holiday, houses flew off the market at record-breaking prices. In a study carried out by Halifax August 2021 House Price Index, the average property value in the UK reached a staggering £262,954 this year.
With the cost of properties at an all-time high and property stock at an all-time low, more people have entered the rental market. However, this market has also seen a significant rise in prices post-pandemic. The average UK rent is now at a record-breaking £1,007 per calendar month, this figure is up 5.9% compared to 2020, according to research by Homelet.
With businesses now able to operate remotely, many people have left urban living for more rural locations, prioritising outdoor space over city dwellings. With the ‘work from home’ availability offered by many companies, it’s easy to see why people have flocked to areas such as the North East, South West, and Wales.
Closing the gap between agents and landlords
Covid19 has had a huge impact on the UK housing market including a shift in buyer demand, completion speed, automation, and property stock. One of the biggest shake-ups was also the drop in rental desire for inner-city dwellings. Once competitive and sought-after locations like London have seen a significant drop in rental prices for the first time, with a -9.4% rental growth compared to pre lockdown figures according to Landlord Vision.
It is well known that most private landlords choose to manage their properties without the involvement of estate agencies. However, with recent numbers growing exponentially for rental occupancy, we’ve seen a rise in landlords seeking PropTech, including estate agent services to help better manage their properties and tenants. With increased tenant demand it is vital that landlords are able to complete the correct reference checks and keep up to date with the latest legislation.
Using CRM software like Rezi, agents have been able to access the latest PropTech tools on the market to complete faster-referencing checks and complete property maintenance and reports through integrated technology.
Smaller agencies preferred by private landlords
With more people opting to live in suburban and rural locations this saw many landlords seeking out smaller, local estate agencies to help them manage their portfolios more effectively. With demand rising, opportunities looming and a cry for more rental stock, landlords have been jumping at opportunities to place houses on the market for letting.
After speaking to our agents, the apprehension surrounding the instruction of an estate agent to manage properties is often due to the numbers game. However, smaller agencies have proven that their knowledge of local property legislation, their experience in dealing with local authorities and expertise in clientele selection has won over many landlords.
How can letting agency software help agents?
As property technology professionals we understand how letting agency software is pivotal for any professional estate agency. Automation has become a game-changer for many agents now able to speed up workflows and keep tasks running whilst they are away from their desks. At Dezrez we’ve created a sales, lettings, and property management solution that enables full coverage for busy, high-performance estate agents.
Our Rezi and ReziPM software is also cloud-based meaning that you can access our software from the office, at home or on the go. We also boast an impressive list of third-party property technology service solutions, accessible from within our Rezi software, which enhance areas such as customer service and offer the best data and reporting for winning more instructions.
Who are Dezrez?
Dezrez is a CRM software provider for estate agents offering a complete sales, lettings and property management solution. Rezi is software built to be different, using an open API it is able to connect to the industry’s leading PropTech services, helping agents to work more productively, connect branch networks more efficiently and deploy business insight more effectively. What’s more Rezi is fully cloud-based meaning agents can work anywhere, anytime, at the office or on the go. It’s CRM software trusted by over 20,000 real estate agents. Together we are connecting the property world.
Visit their Kerfuffle page to learn more.
Here’s your exclusive kerfuffle deal:
Sign up through Kerffufle for Rezi Premium and you’ll receive a full 50% off your set up fee!
This exclusive deal offers agents the chance to experience the latest in PropTech innovation, whilst utilising the most efficient and compliant estate agency software for busy estate agents.
This deal is one for estate agencies who are looking to speed up admin tasks, convert more sales and build stronger customer relationships, all from one easy to use platform.
Book a demo today whilst the deal is Live.
