Sprift, the property data specialist, has appointed Sian Read into the newly created role of head of customer experience (CX).

With a real focus on delighting customers and optimizing touchpoints, Sian’s role will involve looking into digital interventions and ensuring an enhanced customer experience. The Sprift team will work behind the scenes, with the aim of making sure minimal effort is required by the customer when it comes to onboarding and ongoing platform use. This improved CX will also include ongoing training and outbound client calls, to ensure the technology is being used as effectively as possible.

Prior to Sprift, Sian spent more than 10 years working at a leading property portal.

Matt Gilpin, CEO at Sprift, said: “Sian has already made a real impact, and started to build in processes that will really support scalability, vital during this period of rapid growth.

“Our customers are hugely valued, and we want to continue innovating to support them and therefore the overall workings of the property sector.”

Sian Read adds: “From Sprift’s perspective, it is about delivering our customers best-in-class service. Equally, through an ongoing dialogue, we can truly understand their voice and garner feedback around our processes and operations – so we can provide the most effective platform.

“During my entire career, I have always had a focus on customer experience and I am delighted to be joining Sprift at what is a very exciting time for the business. It is a fantastic product, and I am right behind the ambitions of the company (and its customers).”

Sprift is here to help make home buying and selling quicker, easier and cheaper for all by providing upfront access to accurate and comprehensive information…instantly and for any property.

Learn more on their Kerfuffle landing page here.