Spectre Email Launches Industry- First AI-Powered Journey Builder Trained on Estate Agency Best Practices
Estate agents looking to optimise their lead nurturing now have a powerful new tool at their disposal. Spectre, the UK’s leading prospecting and marketing platform for estate agents, has unveiled its latest artificial intelligence innovation: the AI Email Journey Builder.
This new functionality enables agents to generate fully structured, high-converting email sequences in seconds, using AI trained on best practices from thousands of estate agency campaigns. By analysing what works at scale, Spectre AI ensures agents deliver the right message at the right time, improving lead conversion and driving instructions with minimal effort.
AI-Powered Lead Nurturing, Built for Estate Agents
Traditionally, crafting effective nurture sequences has been a time-consuming process, requiring both marketing knowledge and extensive testing using industry-agnostic tools. Spectre AI Email Journey Builder eliminates this challenge, providing estate agents with:
- Automated email sequences– AI-generated campaigns that align with estate agency best practices.
- Optimised conversion strategies– Messages designed to engage leads and increase instructions.
- Full control and customisation– Agents can refine and edit AI-generated journeys to align with their brand.
Spectre Co-Founder, Heather Staff, commented “Estate agents know that regular follow-ups are crucial, but many struggle to build effective email journeys from scratch, whether it’s knowing what emails to write, how often or even when is best to send. With Spectre AI, agents can instantly generate high-performing email sequences based on proven strategies, ensuring no lead is left behind.”
Powered by Data, Not Guesswork
Spectre AI’s Email Journey Builder is backed by data-driven insights rather than guesswork. Each email sequence is generated by AI based on machine learning from thousands of successful estate agency campaigns, ensuring every recommendation is grounded in real-world performance data. This removes uncertainty for agents, allowing them to send emails that have been statistically proven to drive engagement and instructions.
Beyond just crafting email content, Spectre AI also optimises the timing and cadence of messages. Using predictive analytics, the system ensures leads receive emails at the most effective moments, helping agents avoid common pitfalls such as over-emailing or missing crucial follow-ups. As a result, agents are seeing higher open rates, increased engagement, and more successful lead conversions.
Transforming Lead Nurturing in Estate Agency
With AI handling the heavy lifting, estate agents can focus on building relationships rather than manually creating marketing campaigns. Spectre AI ensures that every email journey is informed by real-world data and tailored for conversion, making lead engagement seamless and effective.
Spectre AI’s Email Journey Builder is available now. For more information, visit the site.
About Spectre
Undisputedly estate agents’ favourite instruction generation tool, Spectre’s suite of marketing tools helps agents to successfully win more first and second instructions.
Spectre’s prospecting platform covers sales and lettings, equipping estate agents with everything they need to grow their instruction numbers and expand their market share faster.
With more touch points than any other supplier, Spectre helps agents to gain motivated vendors in the form of second hand instructions, while Spectre Lettings is a revolutionary new way of prospecting landlords. Spectre constantly monitors properties on the market in an agent’s territory to identify key moments for agents to be in contact.
Click here to find out how Spectre can help your agency.
