Dataloft Inform and Starberry panel webinar - How to build trust and generate more instructions through your website with the right kind of content
Speakers:
Rory Black, Director, Dataloft Inform
Ben Sellers - Co-founder & CEO Starberry
Where can I watch this webinar? Watch on the Kerfuffle Facebook page, LinkedIn or YouTube.
Learn more about the speakers:
Rory: I came to Dataloft almost 10 years ago after spending most of my career working in advertising and marketing. Having worked in the past at a marketing agency for a major developer, I was aware of how tricky it was to find content and messaging that would resonate with potential home buyers. I am now a passionate believer in the power of data and market insight to build trust in a brand and have worked with many estate agents over the years helping them raise their profile and win business by demonstrating their local expertise.
Ben: Passionate about sales and all things creative and tech-driven, Ben, along with his brother Rus, has helped lead innovation in the digital marketing space since 1994. They launched Starberry in 2001 as a remote-first, decentralised digital agency with a core focus on designing and developing web platforms for the next generation. The company has since then grown into a full-stack digital agency, delivering lead generating digital marketing strategies & award-winning websites for the property sector.
More about Dataloft:
At Dataloft, we are experts at translating millions of data points into stories, trends and insights about the housing market. Dataloft Inform is our online platform.
Packed with hyper-local content that will win, nurture and convert new business leads, Dataloft Inform will save you time and money, equipping you with the tools to build trust in your brand.
Dataloft Inform's designed content includes infographics, branded and editable market reports, flyers and prospecting letters. Our ready-to-go content is perfect for social media, email marketing, website content, valuation collateral and door drops.
Learn more by heading to the Dataloft landing page on Kerfuffle
More about Starberry:
Starberry is a global digital agency specialising in brand strategy, web design and digital marketing for estate agents, new homes developers and the proptech industry in the UK and internationally. Winners of the ‘Best Large Supplier’ EA Masters 2021 award, Starberry has over 20 years experience in working with estate agents to create exceptional property brands, targeted KPI-driven digital marketing strategies, and bespoke enterprise-level websites with exceptional return on investment. Their decentralised constellation of super-talented creatives and tech gurus are on a mission to create awesomeness and deliver results for their clients.
Learn more by heading to the Starberry landing page on Kerfuffle
3 takeaways from this webinar
- An estate agent’s website is vital when it comes to keeping the conversation going with homeowners in the long term, which increases the chances of being shortlisted for managing a property transaction
- The most recent Property Academy Home Moving Trends Survey reveals the importance of having a smart and professional website. It also highlights how good market knowledge and having trust in an agent are the most important criteria for choosing an estate agent.
- Having hyper-local and useful content on your website helps build trust with online users and is crucial in creating confidence in your ability to market a property
Did you know?
From this year’s Property Academy Home Moving Trends Survey, the top 3 reasons for choosing an agent were: I felt confident in their ability to market my property (77%), They had good market knowledge (71%), I liked and trusted them (67%).
Where can I watch this webinar? Watch on the Kerfuffle Facebook page, LinkedIn or YouTube.
