Here is a thought leadership article from Inventory Hive
Virtual tours are becoming an increasing necessity for agents when listing properties for sale or let. Covid has of course accelerated this trend by way of video walk-throughs and 360° virtual tours.
It goes without saying they’re cost-effective by reducing the number of in-person viewings, along with the following key benefits:
- Increase leads received.
- Increase engagement in your listing.
- Reduced staff travel costs.
- Staff have more time.
- Reduced number of second viewing requests.
- Reduced carbon footprint.
The start-up and training costs of 360° virtual tours have often been a barrier for agents, with many favouring video walk-throughs via their smartphone instead.
However, this approach can often lead to lacklustre results caused by poor editing. On the flip-side, excessive time can also be spent on elaborate editing in-house or via an outsourced cost.
Whilst video walk-throughs don’t allow the viewer to browse and navigate rooms at their own pace, they do give an opportunity for the agent to showcase their local knowledge of the area during the into.
As technology is improving – 360° start-up costs are reducing. So it may be time for agents to reconsider their approach.
Cameras that produce results like this 360° tour example found here retail from between £270 to £450 including VAT.
Of course, 360° tour smartphone apps mean that users don’t require post-production editing time – unlike video walk-throughs. They also give the viewer the freedom to navigate with a much better perspective of the room size and depth.
Perhaps the utopia here is creating 360° virtual tours and then recording an accompanying video, or Zoom/Teams call with the agent walking around each room and explaining its features.
Watch the Supplier Spotlight with Richard Abbots, Founder & CEO of Inventory Hive
Who are Inventory Hive?
Beautifully simple cloud-based property reporting and 360° virtual tour software – allowing for market-leading paperless management of inventories, check-ins, interim visits, comparative check-outs and easy-to-use 360° virtual tour.
Learn how they could help your agency by visiting their Kerfuffle page.
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